Our song choice will change out target audience, as we are using 'I Can Talk' from Two Door Cinema Club so our target audience will be people who are in to alternative, indie, electropop music. Also the song could be used as a dance song as it has an electro beat to it. As a group we have decided to look at the source how is currently promoting them this is NME. NME has a target audience of men aged between 17 and 30, but looking at their statistics the average age of the reader is 25 and 73%of their readers are male and 27% of their readers are female. From looking at these statistics we are going to aim our video, digipak and website at 17 to 30 year old males.
I also I used a website call UK Tribes to look at at the sections that our music video will be in.
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