Evaluation question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?


ANDREW GOOWIN’S THEORY
• Visuals either illustrate, amplify or contradict the lyrics and music
• Genres often have their own music style/iconography
• Close ups should always be included
• The artist/band might want o develop their own star iconography, which become their stars image, Voyeurism is common theme within music videos
• Intertextual references are also popular
• Goodwin argues that the female performer is frequently objectified principally for display purposes, often through a combination of camera work and editing with fragmented body shots emphasizing a sexualized treatment of the star

GENERAL THEORY

LYRICS – establish a general feeling/mood/sense of subject rather than a meaning
MUSIC – tempo often drives the editing
GENRE – Might be reflected in types in types of mise-en-scene, themes, performance, camera and editing styles
CAMERAWORK- Has an impact on meaning. Movement, angle and shot distance all play a part in the representation of the band
EDITING – The most common form is fast montage, rendering many of the images to grasp on first viewing, so ensuring multiple viewing. Often enhancing the editing are digital effects, which play with the original images to offer a different kind of pleasure fir the audience
INTERTEXTUALITY - Not all audiences will spot a reference, which would not significantly detract from their pleasure in the text itself , but greater pleasure be derived by those who recognise the reference and feel flattered by this. It also increase the audience’s engagement and attentiveness to the product.

Below I am going to look at 9 key shot and looking them against the criteria above

From looking at the 9 key shots above I have found that the convention we have use in our music video is the general theory.